Navigating the brand economy for success

Shaped by culture, fan behaviour, media consumption trends and market dynamics, partnerships across sport & entertainment can vary significantly. Our team delivers customized solutions to create the optimal stage for the presentation of a rightsholders assets. It ensures we make the right connections that reach and resonate with a brands desired target audience and drive long-term value for all parties.

Our inflight and in-ship channels, Sport 24 and Sport 24 Extra are the first and only live sports channels for the airline and cruise market, broadcasting premium sporting events around the clock from Premier League and Formula 1 to NBA and Wimbledon to fans worldwide. We bring the stadium experience onboard, working with biggest travel carriers from Emirates and Singapore Airlines to Royal Caribbean and Carnival Cruise Line.

Millions of travellers and tourists watch our channels each year. With little or no distractions at 40,000 feet or at sea, our media partnerships team offers global brands, advertisers, and media agencies these unique channels to engage with a captive and global audience.

For over eight years, we have worked with the leading rightsholders in esports and gaming to define and deliver sponsorship strategies that unlock brand value. As esports continues to break viewership records on its growth trajectory, our team is on hand to maximise the opportunities within the sports’ innovative and creative space.