Digital | IMG

Digital is restructuring how sports are enjoyed, consumed and monetized.

We are digital experts dedicated to reinventing, building, and commercializing our clients’ digital media businesses, ensuring they are ready for the future of sport.

We operate as a consultancy and agency, supported by vast practical experience, connections and insight to help rightsholders leverage the true value of their digital assets.

reports

insights with IMG

IMG's Digital Trends Report 2025

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digital strategy

Drive your digital roadmap

We align your organization for growth and monetization. We help you to understand your fans better and create strategies to engage them. We evaluate the tools and resources that can achieve your vision.

digital marketing & tech platforms

We understand the value of your fans

We optimize your technology and data stack, unlocking its full potential. Our team creates transformative roadmaps that drive meaningful change, keeping technology at the core for improving the fan experience. We work with you to execute your digital roadmap, exceeding expectations and KPIs along the way.

digital content

Impactful storytelling

We create distinctive, inclusive, and culturally relevant fan-first content that reaches and enriches the fan experience on every platform.

Working with our Studios business, we deliver world-class digital marketing activities and content to help you connect with fans across the globe. We work with you to execute premium channels, campaigns, and strategies to leverage the world’s passion for sport – digitally.

digital commercial

We help you to uncover and drive revenue

We move digital from cost center to revenue generator. We help provide relevant exposure for brand partners and build new revenue streams. We help you optimize data to create year-round financial return from your content assets and other digital activations.