Digital

Powering your future growth

and returns digitally

Digital is restructuring how sports are enjoyed, consumed and monetized.

We are digital experts dedicated to reinventing, building, and commercializing our clients’ media businesses, ensuring they are ready for the future of sport.

We operate as a growth engine, supported by vast practical experience, connections and insight to help rightsholders leverage the true value of their digital assets.

Reports

Insights with IMG

IMG's Digital Trends Report 2026

IMG's Digital Trends Report 2026

Digital strategy

Drive your digital roadmap

We align your organization for growth and monetization. We help you to understand your fans better and create strategies to engage them for the long-term. We evaluate the tools, resources and tactics that can achieve your vision.

Volleyball World Fans
National Hockey League

Digital marketing & tech platforms

We understand the true value of your fans

We optimize your technology and data stack, unlocking its full potential. Our team creates transformative roadmaps that drive meaningful change, keeping technology and data at the core for improving the fan experience. We work with you to execute your digital roadmap, exceeding expectations and KPIs along the way.

Digital marketing & tech platforms

IMG Digital Digest

Subscribe to the Digital Digest Newsletter

IMG drive the digital strategy of the world’s leading organizations not just by staying on top of the latest industry developments, but by predicting what’s coming next.

Join our list of industry insiders and get the IMG Digital Digest newsletter delivered straight to your inbox every other week. It has all the latest news, our take on it, and what it means for you and your business.

Billie Jean King Cup
Jalen Nailor and Justin Jefferson celebrate a touchdown

Digital content

Impactful storytelling

We create distinctive, inclusive, and culturally relevant content that reaches and enriches the fan experience on every platform.

We deliver world-class digital marketing activities and content to help you connect with fans across the globe. We work with you to execute premium channels, campaigns, and strategies to leverage the world’s passion for sport – digitally.

NFL Academy’s Jayden Smith (11) celebrates with teammates after scoring a touchdown against St. Thomas Aquinas on Wednesday, Oct. 8, 2025 at Tottenham Stadium in London. (Sean Ryan/AP Content Services for the NFL)

Digital commercial

We help you to uncover and drive revenue

We move digital from cost center to revenue generator. We provide relevant exposure for brand partners and build new revenue streams. We help you optimize data to create year-round financial return from your content assets and other digital activations.

Vikings fan event at the Outernet, London

Our clients

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CONTACT

OUR TEAM

Our rights team offers a global network of experts with unmatched local market insights.

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