Women’s Rugby League launches world’s first player-run TikTok account

Rugby League has today launched two brand new social channels dedicated to the Women’s game – including the world’s first TikTok account run exclusively by players.

Launching ahead of the quarter finals of the Betfred Women’s Challenge Cup this weekend (13/14 April), Women’s Rugby League’s new Instagram and TikTok channels will showcase the uniqueness of the sport, players and community at its heart.

In an industry first, players from across the national pyramid will share their own content on TikTok to give fans an insight into the life of a Rugby League player both on and off the pitch – with England and St Helens star, Emily Rudge, taking over the keys to the account from this Friday (12 April).

Fans can also expect to see content from some of the game’s biggest stars; including England Women captain, Jodie Cunningham; Leeds Rhinos Caitlin Beevers; and York Valkyrie’s Kelsey Gentles. 

Away from TikTok, the new Instagram account will be a space to celebrate and explore female stories from all areas of the game as Rugby League looks to become recognised as a market leader in women’s sport.

Both channels have been created in consultation with Rugby League’s strategic partner IMG as the organisations continue to reimagine the sport in the UK. They mark the latest stage in the sport’s digital transformation, following the launch of the launch of its global streaming service, SuperLeague+, and Fantasy Gaming.

England and St Helens star, Emily Rudge, says:

“I am really excited for the launch of the Women’s Rugby League channels. This is exactly what the sport needs and will be a great way for fans to connect with players and see more about the teams and what goes on behind the scenes.

“I am really proud to be taking over the world’s first player run TikTok account for a few weeks and I have some ideas for fun team videos and rugby challenges that fans can be part of!”

Thomas Brindle, General Manager of the Betfred Women’s Super League, explains:

“The launch of these new channels is a really important step on our long-term strategy for the women’s game as they give us the space to talk about the unfiltered truths of our female players, by opening up and encouraging dialog on the interests and concerns that a women’s sport inclined audience might have.

“Whilst our TikTok will shine a light on the amazing players and talent we have in the game, the Instagram will give us the opportunity to showcase all of the volunteers, changemakers and community clubs who are the bedrock of Women’s Rugby League.

“This should help us expand our viewership and reach beyond existing Rugby League fans whilst also inspiring a new generation of women and girls’ to follow the sport, pick up a ball and give it a go themselves – hopefully those young girls will dream of a world where they’re lifting the Challenge Cup trophy at Wembley Stadium just as Emily did not so long ago.”

Dan Chirwa, Account Director, Digital, at IMG added:

“Storytelling is at the heart of all great digital strategies. These new channels will allow the RFL to deliver engaging content directly from the players and rugby league community to fans worldwide, and help them connect with their favourite fans and clubs in a new and authentic way.”

Sandy Lindsay, senior Non-Executive Director for the RFL, concludes:

“Introducing women’s-only focus channels at The RFL marks a transformative chapter for the sport, underscoring the significance of inclusivity, visibility, and empowerment in women’s and girl’s sport. This initiative not only shines a spotlight on the extraordinary talent and dedication of female athletes but also fosters a sense of community and belonging. It’s a celebration of progress, a nod to the struggles overcome, and a beacon for what’s possible. By elevating the women’s and girl’s game, we’re not just changing the landscape of Rugby League; we’re championing a movement that values equality, unity, and the indomitable spirit of women and girls in sports.” 

Today’s launch is another landmark for the Women’s game, with 2024 the beginning of a new national pyramid which gives teams sitting within the regional Championships a chance at promotion into the Betfred Women’s Super League. 

That competition kicks off in just a weeks’ time on Friday 19 April. The league campaign will have 14 rounds, concluding on the weekend of September 14/15 before the top four face off in the Semi-Finals on September 20/21 for a spot in this year’s Grand Final on Sunday October 6 – live on Sky Sports.

The Betfred Women’s Challenge Cup Final will also return to Wembley Stadium on Saturday 8 June (KO 11.45am) with live and exclusive coverage on BBC.