The Argentine Football Association appoints IMG as its commercial agency in Asia Pacific

The Argentine Football Association (AFA) has appointed IMG as its exclusive sponsorship agency throughout the APAC (Asia Pacific) region, for the next 2 years, until 2026.

Under this agreement, IMG will provide new sponsorship opportunities for the Argentine Association and its men’s and women’s national teams in 39 countries and territories in the region, in the build-up to the 2026 FIFA World Cup.

This includes expanding brand opportunities for the current World Champions, the Argentine National Team.

Since 2018, the AFA has established partnerships with 50 sponsors across international markets and territories. IMG will support the growth of the AFA’s brand expansion strategy to further consolidate its position in the APAC market.

Claudio Tapia, President of AFA, highlighted: “This new alliance with a leading commercial group like IMG demonstrates our organisation’s leadership in Asia. Reaching important and strategic markets such as China, Indonesia, Japan, Korea where the AFA has an extensive fan base and audience. Through this alliance we will be able to develop more partnerships and unique sponsorship packages designed for each territory. This move will undoubtedly accelerate AFA’s global expansion”

Adolfo Bara, SVP & Managing Director of Football Events at IMG, commented: “Argentinian football is at a pinnacle following its national teams’ success on the international stage. We look forward to building on that incredible momentum by leveraging IMG’s extensive global sales network and regional expertise, to develop more strategic sponsorship opportunities for the next generation of Argentinian football.”

Leandro Petersen, Commercial and Marketing Manager of AFA stated: ” We recognise the importance, uniqueness and enormous growth potential of AFA in the Asian market. Together with IMG, our network of contacts and opportunities extends like never before. We deeply believe in our work together, promoting our brand, our national teams and expanding our commercial opportunities to every part of the Asian ahead of competitions such as the Copa América, Olympic Games, World Cup 2026. We can assure all future sponsors that we will deliver more and better brand value to fans and followers in every corner of the world.”