Rugby League Commercial to deliver personalized fan experiences through new partnership with Simon Data and Iterable

Rugby League Commercial (RL Commercial) is set to supercharge its fan engagement through a partnership with Simon Data, a leading Customer Data Platform (CDP) for enterprise marketing teams, and Iterable, an AI-powered customer communication platform, to unlock data driven insights and hyper-personalized communications.

Facilitated by IMG, the collaboration will enable RL Commercial to engage fans at the right moment across a broad range of use cases, reaching them on the right channel at the right time to forge stronger emotional connections.

RL Commercial Managing Director, Rhodri Jones, explains:

“Through our partnership with IMG we are constantly striving to innovate and find new ways to connect with our fans. Working with Simon Data to leverage data-driven insights and Iterable to power marketing automation we can deliver a truly personalized experience that caters to the unique needs and interests of every single fan.    

“This partnership marks a significant step forward for RL Commercial and points to exciting developments in the Rugby League fan experience. By leveraging real-time customer data for personalization, we will foster deeper connections with our fans, drive loyalty, and deliver the exceptional and immersive experience every sports fan deserves.”

Rugby League supporters already have a deep passion for their sport, but even with this intense devotion fans yearn for an even closer bond with the sport they love. Harnessing the power of Simon Data’s composable CDP, and Iterable’s powerful cross-channel individualization and data activation capabilities, RL Commercial will have the ability to easily deliver exciting and engaging experiences for its fans through:

• Tailored communications – delivering targeted messages and offers that resonate with individual fan preferences and past behaviors;
• Richer fan engagement – recommending relevant content, promotions and experiences that cater to each audience segment;
• Boosted ticket sales and merchandise – showcasing products, content and matchday experiences that align with specific fan interests; 
• Optimized marketing strategies – gaining valuable insights into campaign performance to adjust the strategy for future success.

“Simon Data thrives on empowering organizations to build deeper connections with their audiences,” said Simon Data CEO, Jason Davis. “The passion for Rugby League is undeniable, and we’re honored to partner with RLC to help them enhance their fans’ experience even further. By leveraging our composable CDP, RLC can unlock a new level of fan engagement and propel the sport to even greater heights.”

“In today’s fast-paced digital era, it’s crucial that marketing teams and brands continuously innovate and invest in the customer — and fan — experience,” said Andrew Boni, CEO and co-founder of Iterable. “We’re thrilled to empower RL Commercial to uplevel their fan engagement efforts to deliver personalized, dynamic communications that resonate with fans throughout their journey with Rugby League. This partnership represents an exciting step forward for all brands in sports marketing; together, we can set a new standard for how sports organizations connect with their supporters and transform the fan experience.”