Premier League and IMG extend exclusive video archive partnership

IMG has extended its long-standing, exclusive worldwide partnership with the Premier League to manage, license and market its video archive, until 2025.

The representation agreement will see all upcoming match coverage and interviews over the next three seasons (2022/23-2024/25), totalling 1,140 matches, made available on IMG’s digital archive platform. 

IMG has represented the Premier League archive for the past 20 years. All of the most iconic moments and incredible goals from the Premier League’s exciting history, covering 11,646 matches and more than 30,000 goals over 30 seasons, are now available as a fully digitised archive to be licensed via IMG – start browsing today.

Paul Molnar, Chief Media Officer at the Premier League, said: “We’ve forged an extremely successful partnership with IMG over the past 20 years, and are pleased to continue that working relationship over the coming seasons. IMG has proved itself a trusted partner in delivering the very best of the Premier League’s moments around the world, and we look forward to driving further growth together beyond 2022.”

Tom Barnes, Vice President of IMG, said: “IMG plays host to the best sports video archives from around the world, connecting storytellers to the moments that matter. We’re thrilled to continue our long-standing partnership and cement IMG as the home of the Premier League’s most iconic moments. Whether its Sergio Agüero’s last minute title winner against QPR or Dennis Bergkamp’s majestic pirouette goal against Newcastle United, we’re giving storytellers unbeatable access.”

IMGvideoarchive.com is one of the largest sports archives in the world with more than 400,000 hours of footage resulting from representation deals with the International Olympic Committee (IOC), World Rugby, The Wimbledon Championships, the R&A (The Open), ATP Media, DP World Tour, UFC, Bundesliga and many more.