IMG renews Eredivisie international rights distribution agreement

IMG today announced it has renewed its international rights distribution agreement with EMM (Eredivisie Media & Marketing CV) for Eredivisie, the Netherlands’ top-flight football league, for the next three seasons until 2024/25.

IMG has represented Eredivisie’s global rights for the last 20 years and will continue to distribute the best of Dutch football action, including more than 100 matches across 34 rounds, in all international regions excluding the Netherlands. Additionally, IMG ARENA will provide media rights to third parties, including online platforms.

The agreement also includes the Netherlands’ second division Keuken Kampioen Divisie and 12 play-off matches that will determine qualification to European championships and promotion and relegation of teams.

Frank Rutten, Managing Director EMM, said: “We are excited to continue our already long-lasting partnership with IMG, to bring Eredivisie to the homes of audiences all over the world. Together, we have been able to grow Eredivisie’s fan base over the years, with a solid promise of inspiring football and exciting young talent again and again. We very much look forward to continuing to do so over the next three seasons.”

Adam Kelly, President of IMG’s Media business, said: “We are delighted to renew our long-standing partnership with EMM to distribute elite Dutch football to a global audience. Over the last 20 years, our successful collaboration has helped Eredivisie grow from strength to strength, amassing a loyal fanbase across the world. We look forward to further amplifying the league and its key stakeholders to international audiences over the next three seasons.”

Considered one of the best leagues in Europe, Eredivisie consists of 18 clubs, including ‘The Big Three’ – A.F.C Ajax, PSV Eindhoven, and Feyenoord – which are home to some of the world’s most promising footballers. The league also has a strong legacy of nurturing the best of young football talent, with players like Virgil Van Dijk, Luis Suarez, Matthijs de Ligt and Frenkie de Jong all having earned their stripes in the Eredivisie.