Foxtel Group and Cricket South Africa extend multi-year broadcast deal

Foxtel Group and Cricket South Africa (CSA) today announced an extension to their agreement to broadcast the Proteas Men and Women’s international matches in a multi-year deal. The deal was secured by CSA’s international media rights partner, IMG.

Under the agreement, Foxtel Group will exclusively broadcast all fixtures for South Africa’s men’s and women’s national teams, including Test Series, ODI and T20 matches across its linear and streaming subscription platforms Foxtel and Kayo Sports. This includes the upcoming international home test series for Proteas Men’s against Sri Lanka (November) and Pakistan (December), as well as the KFC T20 International (T20I) series against India (November) and Proteas Women’s home tour against England (November).

CSA Chief Executive Officer, Pholetsi Moseki, said; “We are extremely proud to continue our partnership with Fox Sports Australia, who have not only been a long-term partner of ours but have also significantly contributed to the growth of the South African cricket market in Australia. Much like South Africa, Australia is a highly driven sports nation, and we look forward to bringing all of South Africa’s best cricketing action to their country.”

Adam Howarth, Director of Content Acquisitions and Sports Partnerships at Foxtel Group said: “The Proteas are a consistent top five team across all formats making their international matches some of the most anticipated. Through our extensive slate of domestic and international cricket, we have entrenched ourselves as the ‘home of cricket’ in Australia. We’re excited to be continuing our partnership with Cricket South Africa, bringing the very best from its national teams to our Foxtel and Kayo Sports subscribers.”

Robyn Cox, VP and Managing Director, Africa for IMG’s media business, added: “Off the back of an action-packed T20 World Cup, we are pleased to continue Cricket South Africa’s partnership with Foxtel Group to bring the best action from South Africa’s high-profile series to cricket fans across Australia. Together with CSA, we’re continuing to deliver increased commercial opportunities for the sport and grow the Proteas’ audience worldwide.”

IMG has worked with CSA for the past 30 years and manages the federation’s international media rights. The company was instrumental in securing CSA’s long-term agreement with Viacom18 in 2022 to air all senior men’s and women’s international competitions played in South Africa to 2031.