Euroleague Basketball and United Media extend Nova & Sportklub Partnerships

Euroleague Basketball (EB), the organiser of the two top European club basketball competitions, and United Media, the leading media company in Southeast Europe and member of United Group, are delighted to announce the renewal of their partnership, which secures the exclusive rights to broadcast all Turkish Airlines EuroLeague and 7DAYS EuroCup matches in Greece, Serbia, Cyprus, Slovenia, Croatia, Montenegro, Bosnia & Herzegovina and North Macedonia.

This new multi-year agreement will see NOVA and Sportklub’s coverage of Euroleague Basketball competitions break the two-decade mark, and it continues United Media’s strategy of expanding its portfolio in Southeast Europe, where basketball is one of the dominant sports.

“Our broadcasting partners are fundamental to building up our business and having such an important partner as United Media so committed to bring our games to the Southeast European region will be key to reaching new audiences”, stated Marshall Glickman, Euroleague Basketball CEO. “NOVA and Sportklub have been our longtime partners and celebrating the two-decade mark with this agreement, is a demonstration of the mutual commitment to offer top quality production standards and content creation to a very growing and demanding fanbase”

Greece and the Balkans have plenty of representation in the Euroleague Basketball competitions, with Greek and Serbian powerhouses Olympiacos Piraeus, Panathinaikos Athens, Crvena Zvezda Meridianbet Belgrade and Partizan Mozzart Bet Belgrade participating in the EuroLeague, while Buducnost VOLI Podgorica, Cedevita Olimpija Ljubljana represent the region in the EuroCup.

“The agreement with the Euroleague Basketball is a very important step for the long-term plans that The United Group has in the countries for which we have acquired five-year sports rights. This investment in the best media sports content is another indicator of how dedicated we are to the development of the market of Greece, Cyprus, and the Adriatic region, which we see as a strategic location for The United Group,” said The United Group Chairman, Nikos Stathopoulos.

“It has been extremely important for us to give our viewers to watch these spectacular matches on our channels for the next five years. Our collaboration with Euroleague Basketball has always been remarkable, and I am certain that the mutual trust we have built during the two decades was an important consideration that led us to signing this five-year agreement. Sports rights market has recently been quite complex and we are extremely proud of making it possible for top basketball game fans to watch the best matches of the best basketball competition on our channels, Nova Sports in Greece and Cyprus, and Sport Klub in the Adriatic region. For many years, United Media has been the leading company in securing broadcast rights for top sport events and the new contract has confirmed that our strategy of offering live broadcasts of major sports events to our viewers continues to be successful” said Aleksandra Subotić, United Media Chief Executive Officer.