Eredivisie to be broadcast live in Japan

The Eredivisie announced today that Japanese football fans will be able to watch all the action from the Netherland’s top-tier football league on pay satellite channel Fujitv NEXT and FOD, starting in Round 22 (from February 17^th). The broadcast deal, facilitated by IMG, extends the league’s reach to Japanese screens until the end of the 2024-2025 season.

This collaboration emphasizes the Eredivisie’s global appeal and marks a significant step in expanding its reach to new international audiences. The deal sees the league return to FujiTV who previously held the rights between 2016/17 – 2019/20. Fujitv will broadcast up to 156 fixtures over the two seasons.

The Eredivisie holds a rich history of players with Japanese roots, including former Feyenoord midfielder Shinji Ono, PSV Eindhoven and Groningen winger Ritsu Doan and former VVV-Venlo player Keisuke Honda. The current season features seven players with Japanese roots who are making their mark:

• Ayase Ueda (Feyenoord)
• Yukinari Sugawara (AZ Alkmaar)
• Koki Saito (Sparta Rotterdam)
• Shunsuke Mito (Sparta Rotterdam)
• Koki Ogawa (N.E.C.)
• Kodai Sano (N.E.C.)
• Sai Van Wermeskerken (N.E.C.)

IMG has represented the Eredivisie’s global media rights in all international regions, excluding the Netherlands, for the past 20 years and played a pivotal role in bringing Dutch football to Japanese households. IMG ARENA also manages the media rights to third parties including online platforms.