Arabian Gulf Cup announces Talabat as fist-ever Official Food Delivery Partner

Talabat, one of the leading food delivery companies in the Middle East and North Africa region, has been announced as the Official Food Delivery Partner of the Arabian Gulf Cup 2024, in a deal brokered by the Arab Gulf Cup Football Federation’s (AGCFF) commercial agency, IMG.

As the Gulf Cup’s first-ever food delivery partner, Talabat will enjoy extensive brand visibility throughout the tournament, which will take place in Kuwait from 21 December 2024 to 3 January 2025. The partnership includes premium branding rights such as pitch-side LED displays, press backdrops, digital marketing assets, in-venue presence, and on-pitch activities during match days. Talabat will also leverage its sponsorship with exclusive promotions on the Talabat Kuwait app, along with city-wide activations in popular locations, including malls and beaches.

Talabat’s involvement follows the unveiling of its new brand identity in the past weeks. With Gulf Cup’s strong presence across the MENA region, this partnership offers an ideal platform to showcase Talabat’s refreshed brand look through unique engagement benefits for football fans and other customers in the region.

Mr Bader Al Ghanim, MD Talabat Kuwait, said: “We are pleased to be the first official food delivery partner in the Arabian Gulf Cup 2024. Through this partnership, Talabat is taking an exciting step towards bringing our brand closer to the heart of the football community in the region. Our goal is to provide unforgettable experiences for fans and give them the opportunity to enjoy the excitement of matches in a way that can only be provided through the Talabat platform.”

Jassim Al Rumaihi, General Secretary of the Arab Gulf Cup Football Federation, said: “This collaboration between Talabat and the AGCFF highlights the importance of involving leading institutions to enhance the success of this important tournament, ensuring a richer and more enjoyable experience for the fans.”

Adolfo Bara, SVP and Managing Director of Football Events at IMG, said: “Talabat’s partnership is the latest testament to the Gulf Cup’s growing appeal for leading brands in the region to meaningfully connect with a wide audience. Together with AGCFF, we’re committed to expanding the tournament’s commercial opportunities and creating engaging brand interactions that add value to both partners and fans.”

IMG has a long-term commercial partnership with the AGCFF to market the media rights and sponsorship agreements for the Arabian Gulf Cup, through to 2031.

In addition to its partnership with AGCFF, IMG manages global sponsorship sales for CONMEBOL Libertadores and Sudamericana, Fédération Internationale de Football Association (FIFA), Football Club Internazionale Milano, Chivas De Guadalajara, the Leagues Cup, The Confederation of African Football (CAF), Deutscher Fussball-Bund (DFB), and the current World Cup titleholder Asociación del Fútbol Argentino (AFA).