Date
Year-Round
Location
Global
Number of Attendees
1.25M
Total Viewership
565M Households (Digital Reach)
Professional Bull Riders (PBR) is an international bull riding league consisting of more than 700 professional athletes competing in 200+ events.
PBR Unleash the Beast Tour, PBR Camping World Team Series, PBR Pendleton Whiskey Velocity Tour & PBR Challenger Series are the four main U.S. properties which host events year-round. The foremost battle of man vs. beast has valso expanded to Canada, Mexico, Brazil and Australia, reaching 565 million households digitally in 57 territories and attracting more than 1.25 million live spectators annually.
Partnerships
The PBR offers a diverse range of partnership opportunities for brands to sell more products/services and increase brand equity. Presenting, Title & Official partnership opportunities are available across the PBR’s portfolio.
Tailored to meet your specific requirements, we offer on-site activations, targeted marketing campaigns, consumer access, social and digital engagement, naming opportunities, and collaborations with talent.
Presenting, Title & Official partnership opportunities are available. Get in touch to create memorable moments that resonate with your brand & audience.
Speak to the team
Our team offers a global network of experts with unmatched local market insights.
get in touchHospitality
The PBR presents an array of hospitality opportunities meticulously crafted to cater to your individual preferences and needs.
Unparalleled opportunities in Live Entertainment include Dirt Suites & Chute Seats – opportunities to get in close proximity to 2-ton bucking bulls during the toughest 8 seconds in sports.