Date

Nov 2024 - May 2025

Territories

Worldwide Excl. Canada & USA

Location

United States

Rights

All media rights

PBR’s Unleash The Beast (UTB) features the world’s top 40 bull riders going head-to-head against the fiercest bucking bulls on the planet.

The next season will come to a climactic end as the top riders in the world saddle up to see who will be the next champion at AT&T Stadium in May 2025. To get there, the best bull riders will begin their chase at Tuscon Arena in Tucson, Arizona with the lucky athletes Riding for redemption at Cowtown Coliseum.

Media Rights

Broadcast all the exciting action from PBR’s Unleash the Beast Highlights show with worldwide media rights.

Territories

  • Global

(Excl. Canada & USA)

Rights
  • All media rights
Coverage
  • Highlights show- 18 x 52min
Professional Bull Rider in red shirt holds onto Bull, PBR: Unleash the Beast
A lit up arena at PBR: Unleash the Beast
Professional bull rider struggles to stay on top of white bull, PBR: Unleash the Beast

Partnerships

The PBR offers a diverse range of partnership opportunities for brands to sell more products/services and increase brand equity.

Presenting & Official partnership opportunities are available.

Speak to the team

Our team offers a global network of experts with unmatched local market insights.

get in touch

Hospitality

The PBR presents an array of hospitality opportunities meticulously crafted to cater to your individual preferences and needs.

Unparalleled opportunities in Live Entertainment include Dirt Suites & Chute Seats – opportunities to get in close proximity to 2-ton bucking bulls during the toughest 8 seconds in sports.

Audience

55k

live spectators

5%

Aged 18-34

$8k

Average Household Income