Bull Riding

PBR Monster Energy Tour

Professional Bull Riding (PBR) has rapidly transformed into one of the fastest-growing action sports in its home markets of the United States, Australia, Brazil, Canada and Mexico.

Capitalizing on the popularity of bull riding in Australia and the growing appeal of cowboy values, PBR continues to grow its commercial reach and value to partners and is one of the most prolific sports on television. PBR’s reach continues to soar across broadcast, cable and digital channels, with a fan base that continues to expand. Due to the high demand PBR has now established the PBR Touring Pro Division and PBR Sanctioned Events.

cowboy holds on to brown bull during the PBR Monster Energy Tour
Cowboy in blue shirt holds on to dark brown bull during PBR Monster Energy Tour
professional bull rider rides black and white bull during PBR Monster Energy Tour

Partnerships

The PBR offers a diverse range of partnership opportunities for brands to sell more products/services and increase brand equity.

Tailored to meet your specific requirements, we offer on-site activations, targeted marketing campaigns, consumer access, social and digital engagement, naming opportunities, and collaborations with talent.

Presenting & Official partnership opportunities are available.

Speak to the team

Our team offers a global network of experts with unmatched local market insights.

get in touch

Hospitality

The PBR presents an array of hospitality opportunities meticulously crafted to cater to your individual preferences and needs.

Reach out to customize & build your hospitality package.

Audience

0k

live spectators annually

0%

Aged 18-34

$0k

Average Household Income