In a historic move, PBR joined venue operator ASM Global and Fort Worth Stockyards Heritage Development Co. in a joint venture to operate Cowtown Coliseum and expand entertainment programming and marketing partnerships within the historic district.
Presidents, kings, queens, legendary comedians, rock n roll stars, and the best amateur and professional cowboys & cowgirls have passed through its doors. The Fort Worth Stockyards is Texas’ number one tourist attraction with over 800 events annually and 10 million+ visitors to the district.



Partnerships
The PBR offers a diverse range of partnership opportunities for brands to sell more products/services and increase brand equity.
Tailored to meet your specific requirements, we offer on-site activations, targeted marketing campaigns, consumer access, social and digital engagement, naming opportunities, and collaborations with talent.
Presenting, Title & Official partnership opportunities are available.
Get in touch to create memorable moments that resonate with your brand & audience.
Speak to the team
Our team offers a global network of experts with unmatched local market insights.
get in touchHospitality
The PBR presents an array of hospitality opportunities meticulously crafted to cater to your individual preferences and needs.
Reach out to customize & build your hospitality package.