Location
Global
Audience
3.5BN Unique viewers of Men's WCF
Founded in 1904, FIFA is the highest governing body of association and exists to govern football and develop the game around the world.
The FIFA World Cup is the pinnacle of football and the most watching sporting event in the world – accumulative audiences of more than 5 billion people watched Qatar 2022, with 1.5 billion watching Argentina beat France in the Final.
Partnerships
Having secured partnerships for both the FIFA Men’s World Cup in Qatar in 2022 and the FIFA Women’s World Cup in 2023, IMG are continuing to partner with FIFA on its road to North America in 2026.
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