Lime partners with IMG to explore global partnerships

Lime, the world’s largest shared electric vehicle company, has appointed IMG to manage global partnerships for Lime’s rental scooters and bikes, including vehicle co-branding and naming rights opportunities.

The new agreement aims to further accelerate Lime’s international growth and foster strategic collaborations in key markets. As its exclusive global agency, IMG will help secure partnerships with like-minded brands, allowing Lime to continue delivering top-quality vehicles and rider experiences across all the markets they serve.

With a network that spans more than 280 cities across more than 30 countries, Lime provides easily accessible short-term rentals of e-bikes and e-scooters at affordable prices. Committed to delivering sustainable and innovative solutions for urban mobility, the company has replaced an estimated 150 million car trips and prevented more than 55 million kilograms of carbon emissions.

“We’re excited to partner with IMG to enhance Lime’s service and brand in cities around the world,” said David Spielfogel, Chief Business Officer at Lime. “With IMG’s extensive reach and deep expertise, we feel strongly that this appointment will further burnish Lime’s standing as a world-class provider of shared, affordable and emissions-free urban mobility.”

Robbie Henchman, President of Global Partnerships at IMG said, “Lime is a leader in sustainable mobility worldwide. We are excited to further amplify Lime’s global impact, supporting its mission for a greener future and enabling more people to join the movement. With IMG’s extensive experience and expertise in managing commercial rights for a wide range of global properties across corporate, sports, culinary, arts, and entertainment, we are perfectly placed to drive growth for Lime.”