Keanu Reeves’ BRZRKR Universe Set to Expand Through Consumer Products and Experiences with IMG

BRZRKR, BOOM! Studios’ record-breaking comic book series created by actor Keanu Reeves and co-written with New York Times-bestselling comic book writer Matt Kindt, has appointed IMG as its exclusive global licensing representative to develop engaging consumer products and experiences for the series’ growing fanbase.

The ongoing comic book franchise evokes themes and characters from some of Reeves’ fan-favourite films such as The Matrix, John Wick, and Bill & Ted. Illustrator Ron Garney, known for his work on The Amazing Spider-Man and Captain America, breathes life into B., the series’ Keanu Reeves lookalike protagonist, as he undertakes violent battles in a quest to unearth the truth about his cursed immortal existence. BRZRKR’s first issue launched in 2021 and went on to sell 615,000 copies, making it the second best-selling comic of the 21st century, second only to Stars Wars #1 (2015) and the highest-selling original comic book launch in nearly 30 years. Soon after, the series announced an upcoming live-action film and a follow-up anime show in partnership with Netflix, and a new original novel to be published by Random House.

Now, the BRZRKR universe is set to expand further following a multi-year deal with licensing giant IMG. IMG will develop a range of consumer products and experiences that will allow fans to engage with the series’ distinctive themes in new ways, including through apparel and accessories, collectables, toys, food and beverage, and location-based experiences.

“The immortal universe of BRZRKR has captured the imaginations and flamed the passion of fandom around the world, and we’re only beginning to scratch the surface of the potential of this amazing franchise. We are thrilled to have IMG, the global leader in licensing consumer products, as our exclusive partner to unleash the full potential of Keanu Reeves’ visionary creation,” said Filip Sablik, BOOM! Studios’ President of Publishing & Marketing.

Gary Krakower, Vice President of Licensing for IMG, said, “BRZRKR is the most exciting original comic book series launched in recent times. With its team of talented celebrity creators, thought-provoking themes and gripping narrative, this series has all the ingredients to become the next big comic universe. We are delighted to come on board as BRZRKR’s global licensing representative and help grow its reach and awareness through targeted consumer offerings.”

Keanu Reeves is represented by WME, part of the Endeavor network alongside IMG.