Formula E and Story10 renew partnership to enhance global coverage of the 2024/25 ABB FIA Formula E World Championship

Formula E has renewed its partnership with Story10, the global sports video production and distribution agency, to maximize the ABB FIA Formula E World Championship’s international exposure and drive deeper audience engagement.

The current season commenced on 7 December 2024 in São Paulo, Brazil, and features 16 races across 10 iconic locations around the world. This year, this includes a trio of races across Asia, starting with an expanded double-header weekend in Tokyo in May, before heading to Shanghai and Jakarta, as well as a much-awaited return to Miami on 12 April. ​

Building on a successful collaboration, the renewed agreement will see Story10 continue to distribute all race Video News Release (VNR) highlights content throughout the season, alongside premium shoulder content, driver interviews and behind-the-scenes features. This content will be shared across Story10’s extensive global network of 700+ broadcast channels and 8,500+ digital sites, ensuring fans worldwide stay connected to the high-speed action and sustainability narratives that define Formula E.​

Additionally, Story10 provides Formula E with detailed usage reporting, offering actionable data and insights to refine content strategies and enhance audience engagement throughout the season.​ As the championship continues to grow, Story10 will play a vital role in bringing the season’s defining moments to fans everywhere, while equipping Formula E with data-driven insights to maximise its media impact.

Jonathan Salt, VP, Media & Business Affairs, Formula E said: “Formula E is committed to delivering thrilling electric racing to fans around the world while driving forward the conversation around sustainability in sport. Our renewed partnership with Story10 ensures that our race action and behind-the-scenes stories reach a truly global audience, engaging existing fans and attracting new ones to our unique championship.”

James Dobbs, Managing Director of Story10’s parent company SNTV, added: “We are delighted to have extended our partnership with Formula E for another season. Formula E is at the forefront of motorsport’s evolution, and through our distribution expertise and detailed reporting, we are ensuring that its compelling stories and thrilling race moments not only reach a global audience but also provide meaningful insights that drive future growth and success.”

Launched by SNTV in 2021, Story10 helps the world’s leading brands, federations and sports organisations place themselves and their messaging at the heart of the sports news agenda. SNTV is a joint venture between The Associated Press and IMG.