CONMEBOL and IMG renew partnership following significant club competition growth

LUQUE (March 6, 2025) – The South American Football Confederation (CONMEBOL), has renewed its partnership with leading global sports marketing agency IMG to power further long-term growth of the region’s club competitions. The new agreement will see IMG continue to manage CONMEBOL’s commercial, sponsorship, and media rights via its FC Diez Media team through 2030.

Together, CONMEBOL and IMG have delivered revenue increases of 43 percent since the previous cycle (from 2019-22 to 2023-26) and significantly expanded global reach and fanbases for all South American club competitions through transformative strategies, commercial deals, and work implemented by their best-in-class teams. Their successful track record continued in 2024, setting new records across distribution, viewership, sponsorship, and digital fan engagement.

Together, the two parties have negotiated major media rights deals bringing live action and highlights to millions of fans in more than 190 countries; secured partnerships with global brands such as Amstel, Coca-Cola, Hyundai, TCL, Mastercard, and PUMA; and increased visibility for women’s football, bringing CONMEBOL Libertadores Femenina to open TV for the first time in 2024. They also implemented a game-changing digital strategy, accruing more than 60 million followers across Portuguese, Spanish, and English social media channels.

Alejandro Domínguez W-S, CONMEBOL President, commented: “We are pleased to renew our agreement with IMG, an agency that understands and has applied our motto of Dreaming Big. We have the conviction that South American football is the best in the world thanks to the talent of its players and the passion of its supporters, and that there is still plenty of potential to develop our tournaments. Everything generated by football returns to football, and we work focused on spreading the value of our sport, caring for and increasing the prestige of our competitions, and achieving new and greater sporting glories.”

Juan Emilio Roa, CONMEBOL Commercial Director said: “The association with IMG has been a success for the growth of South American football. The results are visible, with alliances with world-renowned brands and record numbers in reach and audience. At CONMEBOL, we are ready to take it to the next level and bet on a greater expansion of our competitions, offering unique experiences to our supporters around the world.”

Adam Kelly, President, IMG, said: “We are incredibly proud of our partnership with CONMEBOL and all we have achieved together to help grow South American football and its best-in-class club competitions. This renewal is reflective of our joint success and ambitions, and the strength of our combined local and international expertise, knowledge and capabilities. The coming years will bring significant opportunities for football in the Americas and globally, and CONMEBOL and IMG are perfectly positioned to capitalize on this.”

Diego Alfieri, General Manager, FC Diez Media, added: “Momentum for CONMEBOL’s club competitions has never been stronger, following another record-breaking year across distribution, sponsorship and digital, and going into this year’s CONMEBOL Libertadores 65^th anniversary celebrations. We will continue working hand-in-hand with our partners at CONMEBOL to build upon this success and drive even more growth for South America’s iconic competitions.”

CONMEBOL is responsible for the organization and governance of all of South America’s international club competitions, including: CONMEBOL Libertadores, CONMEBOL Libertadores Femenina, CONMEBOL Sudamericana, CONMEBOL Recopa, CONMEBOL Libertadores U-20, CONMEBOL Libertadores Futsal, CONMEBOL Libertadores Femenina Futsal, CONMEBOL Libertadores Beach Football, and CONMEBOL eLibertadores.

IMG works with some of the world’s leading football leagues and federations to collaboratively drive growth through a wide range of advisory, commercial, digital and production services and capabilities. In addition to CONMEBOL, this includes the Premier League, Major League Soccer, Confederation of North, Central America and Caribbean Association Football (CONCACAF), Saudi Pro League, English Football League (EFL), Arabian Gulf Cup Football Federation, Confederation Africaine de Football (CAF), and Belgian Pro League, among others. 

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About CONMEBOL

The Confederación Sudamericana de Fútbol, better known as CONMEBOL (which comes from the acronym used in cable releases: Confederación Sudamericana de Fútbol), is the confederation of national soccer associations (federations) of South America.

Founded on July 9, 1916, in Buenos Aires, it is the first Confederation in the world, created almost 40 years before the next ones. Since 2016, CONMEBOL has undertaken a series of structural reforms to modernize its governance and operations, increase the global competitiveness of its exclusive tournaments, and strengthen the promotion of soccer development through increased revenues and investment.

As part of the strategy, in recent years, CONMEBOL’s club competitions have been vastly improved through a new format design and the adoption of standards designed to increase the quality of the tournaments from a competitive, sporting, commercial and production standpoint to the highest global standards.

About IMG 

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. 

Press Contacts

CONMEBOL – Andrea Benitez | abenitez@conmebol.com | +595971200880

IMG – Jo Robertson | Joanna.robertson@img.com | +447392088227

FC Diez Media – Marcelo Flaeschen | marcelo.flaeschen@fcdiezmedia.com | +5511956690309