Strategic Initiatives > India - IMG RELIANCE
In India, IMG has formed a joint venture with Reliance Industries, India’s largest company, to develop and own sports, fashion and entertainment properties.
Already, IMG Reliance has signed a 30-year partnership with the Basketball Federation of India (BFI) to develop basketball at every stage - from grassroots to a professional league. The BFI has granted IMG Reliance commercial rights, including sponsorship, advertising, broadcasting, merchandising, film, video and data, intellectual property, franchising and new league rights.
IMG Reliance separately signed a 15-year partnership with the All India Football Federation (AIFF), the governing body for football (soccer) in India. IMG Reliance, in cooperation with the AIFF, will radically restructure, overhaul, improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.
This agreement grants IMG Reliance all commercial rights to football across all football properties controlled by AIFF including but not limited to the national teams and all current and future professional leagues. Such rights include media rights, sponsorship and advertising rights, licensing and merchandising rights, franchise rights, new league rights and any other commercial rights attached to any of these properties.
Existing IMG events in India are now under management of the joint venture. These include the Aircel Chennai Open (ATP) and Lakmé Fashion Week.