Strategic Initiatives > China - CCTV IMG

In China, IMG has partnered with CCTV, the largest television network in the world, in a landmark 20-year exclusive joint venture to develop and promote sports in China, Hong Kong, Macau and Taiwan.

CCTV-IMG recently signed a 10-year partnership agreement with the Chinese Football Association Super League (CSL). This wide ranging partnership includes developing the CSL, improving the management of Chinese football clubs, advising on the development of world-class athletic training programs, and event sponsorship

In addition, CCTV-IMG has developed a number of premiere events including:

  • Chengdu ATP
  • China Open of Tennis
  • China Touring Car Championship-CTCC (2011)
  • Stars on Ice
  • Lake Malaren Masters (golf)
  • LPGA Taiwan (2011)
  • Asian Tour (golf) - a joint venture modeled after IMG's current partnership with the European Tour
  • Contact Strategic Initiatives - China - CCTV IMG


    Adam Zhu


    Phone: +86 (0)10 5811 1000