Services > Licensing

IMG Licensing is the world's premier independent licensing agency with an unrivaled 50 year track record of success. In addition to being ranked number one in sports licensing, IMG Licensing also offers leading expertise in a number of other markets and services, including corporate trademarks, brands, entertainment and celebrity properties.

Whether you're looking for a property to license or are seeking expert assistance licensing your own brand, IMG Licensing connects you with opportunities that generate new revenue streams and build brand loyalty among your consumers.

IMG Licensing Services

IMG Licensing services include:

  • Strategy development
  • Creative direction
  • Partner research and qualification
  • Contract negotiation
  • Contract drafting
  • Trademark registration assistance
  • Brand & creative assets Project Management
  • Licensee Management
  • Retail activation & marketing support
  • Licensee compliance & control
  • Creative approach management
  • Royalty report management
  • Invoicing and collections
  • Management reporting
  • IMG Licensing Partnerships

    IMG’s global licensing, merchandising and event retail management division accounts for over $7.5 billion in worldwide retail sales making us the undisputed leading independent agency in global licensing. Offering a full range of licensing services from front office strategy and sales, to back office legal and finance support, IMG provides best in class services and systems to clients and licensees.

    IMG Licensing:

  • Takes a creative and bespoke approach with our clients
  • Finds, negotiates and works with highly qualified licensees
  • Activates relevant retail channels
  • Brings relevant brand partners to our clients for co-branded licensing and promotional opportunities
  • Deploys a unique global network of seasoned licensing executives operating out of offices all over the world
  • Leverages the market insights, customer leads, management synergies, access and infrastructural support we get from IMG’s broader corporate activities in sports, media, entertainment and fashion.
  • IMG represents some of the world’s leading sports, entertainment, institutional and lifestyle brands. To learn more about our licensing capabilities and our portfolio of clients, choose from the categories below or visit: IMGLicensing.com

    Contact Licensing


    Bruno Maglione

    Executive Vice President

    Phone: +44 (0)20 8233 5300