Event Management > Mass Participation

Mass participation events, like running, cycling and triathlons, are a unique way to connect with dedicated amateur athletes who are highly educated and affluent.

IMG provides a total event management solution, including sponsorship attainment, government funding, athlete acquisition, and contractor and volunteer management.

These mass participation events include:

  • The London Triathlon
  • Escape from Alcatraz Triathlon
  • Run to the Beat powered by nike+


  • Contact Event Management - Mass Participation


    James Leitz

    Vice President

    Phone: +1 (424) 653-1873

    Asia and Australasia

    Brian Cooney

    Vice President

    General Manager

    Phone: +61 (0)3 9864 1166


    Julian Brand

    Senior Vice President

    Phone: +44 (0)20 8233 5022