Services > Consulting

IMG helps marketers connect with consumers to build their branding power. Every year, more than 50 of the world's best-known brands rely on IMG to provide integrated marketing solutions.

Our proprietary methodology, IMG ICON Engineering, includes a three-step creative process of discovery, design and delivery. Through our learnings about the client's objectives, we design strategic marketing solutions that break through to consumers and deliver results.

IMG Consulting's expertise includes:

  • Identifying new ways to differentiate from competitors
  • Developing relevant messages for consumers
  • Connecting with consumers as quickly as possible
  • Justifying marketing spend with tangible metrics
  • Identifying revenue-generating partnership opportunities
  • Reducing costs by refining the sponsorship portfolio
  • Measurably driving sales, employee productivity and performance

    IMG is uniquely qualified to provide marketing support on a global basis by tapping into our worldwide expertise of close to 3,000 industry specialists with a combined experience of 700+ years working across 75 countries. This experience has granted IMG privileged access for our clients to events, federations and associations.

    Corporate Consulting

    IMG connects many of the world’s leading brands with consumers through access to unique sports and entertainment properties. We tap into our broad global assets to create marketing solutions that help clients break through the clutter, build brand loyalty and quantifiably drive revenue.

    IMG Consulting's diversified opportunities include:

  • League, team and event sponsorship
  • Music and film tie-ins
  • Appearances and celebrity endorsements
  • Stadium and public sector naming rights
  • Grassroots and cause marketing
  • Experiential marketing
  • Customer events and hospitality programs
  • Consumer and trade promotions
  • Custom media production
  • Licensing

    With expertise and industry connections in more locations and market segments than any other company, IMG aligns your business goals with a broad spectrum of brand-building possibilities. Our scope of services include:

  • Audit of current assets
  • Strategic planning
  • Competitive analysis
  • Sponsorship portfolio audit and evaluation
  • Contract negotiations
  • Activation and leveraging program development
  • On-site management
  • Hospitality
  • Budget management
  • Promotion execution and fulfillment
  • Ticket tracking
  • Results measurement (IMG proprietary ROI model)
  • Portfolio consolidation and exit strategies

    To learn more about IMG Consulting, choose a category below:

    Contact Consulting


    David Abrutyn

    Senior Vice President

    Managing Director

    Phone: +1 (212) 774-4401


    Ed Horne

    Senior Vice President

    Phone: + (1) 646 871-2422