Categories > Mass Participation

IMG manages and connects marketers with some of the world's most elite endurance sporting events through unique sponsorship opportunities. We provide a total event management solution, including sponsorship attainment, government funding, athlete acquisition, and contractor and volunteer management.

IMG offers access to mass participation events worldwide, including:

  • The BG Energy Challenge - UK
  • The Abu Dhabi International Triathlon
  • Marie Curie Cancer Care Etape Caledonia
  • Marie Curie Cancer Care Etape Pennines
  • The GE Blenheim Triathlon
  • Escape from Alcatraz Triathlon
  • The Intelligent Sport® UK Challenge
  • EDF Alpe d’Huez Triathlon
  • The Virgin Active London Triathlon
  • Manor Run to the Beat Basel
  • Run to the Beat powered by nike+
  • The Melbourne Marathon
  • The Garmin Barcelona Triathlon


    To learn more, choose a link below:

  • Contact Mass Participation


    Julian Brand

    Senior Vice President

    Phone: +44 (0)20 8233 5022


    James Leitz

    Vice President

    Phone: +1 (424) 653-1873

    Asia and Australasia

    Brian Cooney

    Vice President

    General Manager

    Phone: +61 (0)3 9864 1166