Categories > Action Sports
IMG helps brands reach the elusive youth market through high-impact action sports properties. To connect with today’s increasingly powerful youth demographic, marketers have to reach them where they live and play. IMG creates meaningful brand interactions with this elusive market through athlete endorsements, world-class events and original sports programming.
Using its collective expertise in sports, entertainment and media, IMG creates authentic touchpoints with youth-oriented icons, activities and media. We help some of the world’s biggest brands, like Hurley Boost Mobile, Target and Vans, connect with and capture the attention of the youth market.
Our global expertise in action sports includes:
Experts in youth, lifestyle and entertainment marketing
Customized, professionally managed events
Event consulting and activation solutions
Exclusive arrangements with world-class athletes
Providing turn-key services
Action, endurance and contemporary motorsports specialists
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