Categories > Action Sports

IMG helps brands reach the elusive youth market through high-impact action sports properties. To connect with today’s increasingly powerful youth demographic, marketers have to reach them where they live and play. IMG creates meaningful brand interactions with this elusive market through athlete endorsements, world-class events and original sports programming.

Using its collective expertise in sports, entertainment and media, IMG creates authentic touchpoints with youth-oriented icons, activities and media. We help some of the world’s biggest brands, like Hurley Boost Mobile, Target and Vans, connect with and capture the attention of the youth market.

Our global expertise in action sports includes:

  • Experts in youth, lifestyle and entertainment marketing
  • Customized, professionally managed events
  • Event consulting and activation solutions
  • Exclusive arrangements with world-class athletes
  • Providing turn-key services
  • Action, endurance and contemporary motorsports specialists

    To learn more about action sports, choose a link below:

    Contact Action Sports


    James Leitz

    Vice President

    Phone: +1 (424) 653-1873


    Julian Brand

    Senior Vice President

    Phone: +44 (0)20 8233 5022

    Asia Pacific

    Martin Jolly

    Senior Vice President

    Phone: +852 2894 0288