Move is Latest Phase of AP’s HD Rollout
Sports News Television (SNTV), the joint-venture between Associated Press (AP) and IMG Worldwide, today launched its high definition (HD) Sports News service.
The move to HD gives sports news customers more choice in how they receive content, whether in HD or SD, both in the traditional broadcast market and on digital platforms. This is part of AP’s high definition rollout, which will see all news content available in HD by the second quarter of 2012.
SNTV Managing Director Martin Kay said: “We are very excited to be the first sports news agency to offer high definition in time for a huge year in sport. We start with the Australian Open, then the African Cup of Nations, Euro 2012, the London Olympics, the Ryder Cup and the T20 Cricket World Cup.
“This is in addition to our ongoing coverage of football, tennis, golf, U.S. sports and more – it’s set to be a glorious year for sport in HD."
AP Senior Vice President and SNTV Board Director Daisy Veerasingham said: “Delivering SNTV in HD is a major milestone. The appetite in the sports industry for HD content is strong and with the major year ahead, SNTV’s customers will be getting the content they want, when, where and how they want it.”
AP’s video business transformation program
HD delivery forms a key part of a major transformation of AP’s video business. In the move to HD, AP is changing the way it gathers, produces and distributes news to its customers, involving a series of upgrades, including the introduction of more than 200 HD cameras, upgraded mobile satellite trucks and enhanced backhaul capabilities to handle the HD signal.
Video news bureaus around the globe have also been upgraded to the latest generation of video editing, compression and transmission technologies and state-of-the-art HD Master Control Rooms (MCR) are being constructed in more than 20 locations including London, New York and Washington, D.C. A new HD production system will be installed in London allowing journalist to create HD content at their desktops, The AP’s extensive video archive is also being transformed to accommodate HD with customers able to download broadcast quality and HD footage from its website.