Agreement Expands Upon IMG’s Role as Domestic Licensee for TOUR Brands
IMG, which currently partners with the PGA TOUR to manage retail licensing activities in the United States, has been retained as the TOUR’s Worldwide Licensing Representative. As such, IMG will work with the TOUR to expand and manage the PGA TOUR’s international retail licensing program in all regions except Japan, where the PGA TOUR separately retains Bonmax Co. Ltd. as its Master Licensee.
The agreement with IMG extends through 2015.
“We are very excited to announce this new global partnership with IMG,” said Tim Hawes, Senior Vice President, PGA TOUR Retail Licensing. “IMG’s ability to provide worldwide licensing services will allow the PGA TOUR brand to expand into regions where we have not been before. Also, the expertise that IMG’s team will provide our current licensee base will increase the PGA TOUR brand presence internationally.”
IMG will represent all TOUR brands in the licensing space – PGA TOUR, Champions Tour, Nationwide Tour, FedExCup and Tournament Collection. A sampling of branded products includes apparel, headwear, accessories, sporting goods, luggage, collectibles, toys, jewelry, health, beauty products and home goods.
“We are honored by this expanded role and the trust placed in us by the PGA TOUR,” said Bruno Maglione, Executive Vice President, IMG Worldwide. “The PGA TOUR is truly a global brand, and we are excited by the growth prospects of its licensing program. Given IMG’s existing relationship with the PGA TOUR on so many fronts, we are thrilled to get started growing the brand globally.”
“We are very excited to be expanding our approximate eight-year relationship with the PGA TOUR,” added IMG Licensing Senior Vice President Wesley Haynes, who has been working with the PGA TOUR on licensing within the United States. “We have had great success growing the TOUR’s consumer products business within the U.S. marketplace, even through the most recent economic turmoil. The PGA TOUR brand continues to be growing with our licensees, consumers and with our retail partners, so we are excited by this new role.”