Continuing its rapid growth as the leader in college sports marketing, IMG College, a division of IMG Worldwide, today announced it has reached an agreement with the Air Force Academy Department of Athletics for a multi-year multimedia rights partnership. The details of the agreement are still being finalized through the Academy’s contracting process.
“We are extremely pleased to partner with IMG College and to join the other high-caliber institutions it represents,” said Dr. Hans Mueh, Air Force Academy Director of Athletics. “We look forward to utilizing IMG’s global resources and experienced team to expand the reach of the Air Force brand for fans and sponsors alike.”
Under the terms of the agreement, IMG College will manage and market all rights associated with television and coaches’ shows, radio, coaches’ endorsements, corporate sponsorships, stadium and venue signage, game promotions, hospitality, Internet, and printing and publishing for the Air Force Academy. IMG College will also provide a professional, full-time sales force dedicated to serving the Academy.
“With more than 41 thousand alumni of the Air Force Academy and even more supporters of our armed forces around the nation, it is our goal to connect as many fans as possible to Air Force Athletics,” said Ben C. Sutton Jr., President, IMG College. “We are thrilled to kick off this long-term partnership with the Falcons and look forward to working with Dr. Mueh and his team to expand the reach and resources of Air Force athletics.”
The partnership, which marks the first service academy for IMG College’s multimedia rights division, is effective July 1, 2011. The U.S. Air Force Academy has been a partner of The Collegiate Licensing Company, also a division of IMG Worldwide, since 1991.
IMG College currently represents multimedia rights at two additional institutions in the Mountain West Conference including Texas Christian University and the University of Nevada, Las Vegas.
Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for more than 100 collegiate properties.