IMG Challenger World, a division of global sports, fashion and media company, IMG Worldwide, announced today that Nike+ will be the new title sponsor for London’s music half marathon, Run to the Beat.
As part of the new three year sponsorship deal, Nike+ will provide all Run to the Beat powered by Nike+ participants with a Nike Dri-Fit race t-shirt. Runners will also have the opportunity to sign up to Nike+ and receive free training programs.
Now in its fourth year, Run to the Beat powered by Nike+, an IMG Challenger World event, will take place on the 25th September starting and finishing at The O2 in London.
The annual half marathon event provides 17,000 runners with both exclusive live performances and recorded music during the 13.1 mile run. Last year’s event featured Brit Award winner Tinie Tempah, who performed to motivate participants to the finish line.
James Robinson, Managing Director of IMG Challenger World commented, “To have Nike+ on board is a very exciting addition to the event with the whole training journey and running experience being enhanced through this partnership. Competitors entering Run to the Beat powered by Nike+ in 2011 can look forward to achieving their goals with Nike+ training programmes. This year’s event will see running on a whole new level, everything from the training, the music and the experience will offer something for everyone.”
Marc van Pappeldam, Vice President Nike UK and Ireland said, “We are excited to partner with Run to the Beat to offer runners a unique race experience. Nike+ is the largest running community in the world with more than 3 million members and, via nikeplus.com, we will offer enhanced training programmes to inspire all those taking part to achieve their best ever run.”
To enter please go to www.runtothebeat.co.uk.