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UNIVERSITY OF MICHIGAN TAPS STUBHUB AS ITS OFFICIAL FAN TO FAN TICKET MARKETPLACE

Jul 22, 2011 - Source: IMG College

IMG College Partners with StubHub and Paciolan to Provide Wolverine Fans with a Convenient and Reliable Online Ticket Marketplace

IMG College today announced that StubHub, the world's largest ticket marketplace, will become the official fan to fan ticket marketplace for the University of Michigan’s athletic program, including football, basketball and hockey. This partnership, facilitated through IMG College, the multimedia rights partner for the University of Michigan Athletics, and StubHub’s existing relationship with Paciolan, the leading provider of ticketing, marketing, and fundraising solutions in college athletics, adds another illustrious member of the Big Ten Conference to StubHub’s growing collegiate partnership roster.

StubHub’s ticket marketplace offers Wolverine sports fans a convenient online destination where tickets can be purchased in a safe environment. The University of Michigan will also be offering convenient print-at-home ticket delivery for the first time this fall at Michigan Stadium, through its partnership with Paciolan. Print-at-home delivery will be available for fans who purchase single tickets directly from Michigan Athletics and for those who purchase tickets through the StubHub fan-to-fan ticket marketplace. Ensuring authenticity and on-time delivery, StubHub’s FanProtect Guarantee backs every order, so Wolverine fans can purchase tickets with confidence.

“The University of Michigan is proud to team up with StubHub and Paciolan to provide Wolverine fans with a trusted and easy to use ticketing platform,” said University of Michigan Athletic Director Dave Brandon. “We are confident that our fans will appreciate the convenience and security this partnership provides when purchasing or selling tickets.”

Throughout the 2011-12 Wolverine athletic season, StubHub marketing assets will be highly visible across football, basketball and hockey properties for the University.  StubHub will host a football hospitality event for the historic, first-ever night game at Michigan Stadium, which is Sept. 10 against Notre Dame. Additionally, StubHub will be featured courtside, on dasher board signs, and via radio promotions. The partnership will round out with MGoBlue.com strategic placements and social media elements.

“StubHub is proud to welcome the University of Michigan, one of the most storied athletic programs in the country, to our expanding roster of collegiate partners,” said Danielle Maged, head of partnerships and business development, StubHub.  “We’re confident that students, alumni and fans alike will appreciate the convenience and security this partnership will offer them when buying and selling tickets.”

Paciolan and StubHub’s electronic integration with the University gives Wolverines fans the ultimate in convenience and service for football, men’s basketball, and hockey. The product integration enables tickets to be purchased and then emailed instantly using the school’s print-at-home delivery, which, combined with StubHub’s automated fulfillment technology, allows for a streamlined listing and purchase process that saves buyers and sellers time. With the new integration, both Wolverines season ticket and individual game ticket holders have the opportunity to list on StubHub and have their tickets instantly sent to buyers. 

”The University of Michigan has been a fantastic long-term partner with Paciolan that continues to adopt leading edge technology,” said Dave Butler, CEO, Paciolan. “By implementing the integrated StubHub and Paciolan ticket marketplace, Wolverine fans gain unprecedented access to premium seats, and the University raises its ability to provide enhanced services to fans and season ticket holders.”