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ANNIKA SORENSTAM RENEWS REPRESENTATION PARTNERSHIP WITH IMG

Jul 27, 2011 - Source: IMG

World Golf Hall of Famer to Continue Successful Partnership with World’s Largest Sports, Fashion and Media Company

Golfing legend Annika Sorenstam, inducted into the World Golf Hall of Fame in 2003, announced today that she has renewed her long-standing affiliation with IMG, the global sports, fashion and media company, for her worldwide management and marketing representation.

“After much consideration and in light of my ambitions for the next phase of my career, I have determined that IMG remains the company best positioned to support me and the ANNIKA portfolio of businesses,” said Annika.  “IMG’s experience and global resources are unmatched and I look forward to continuing to work with them across all aspects of my business and charitable initiatives.”

Annika established herself as the most dominant women’s golfer of all time and one of the most accomplished female athletes in history. After a brilliant 15-year career that saw her rewrite the record book in women’s golf, Annika stepped away from competitive play at the conclusion of the 2008 LPGA season. The winner of a record eight Player of the Year awards, and six Vare Trophies, given to the LPGA player with the lowest seasonal scoring average, Annika is the only female golfer to have shot a 59 in competition.

“Annika is a legend in the game of golf and her popularity throughout her career allowed her to transcend her sport,” said Robbie Henchman, Senior Vice President and Co-Managing Director of IMG Golf. “IMG is extremely proud of our long-standing relationship with Annika and is also proud that she has been as successful with her many business and philanthropic pursuits as she has been on the golf course. We are thrilled with the opportunity to continue representing Annika, and we look forward to working closely with her and the dedicated team at ANNIKA Inc., led by Mike McGee, to help her achieve many more exciting milestones in the future.”

Annika demonstrates the same passion in the world of business and entrepreneurship as she did on the golf course, with initiatives including the ANNIKA Academy, ANNIKA Course Design, ANNIKA Financial Group, and ANNIKA Collection of premium consumer products, such as a signature clothing line, wine label and fragrance.

Additionally, the ANNIKA Foundation teaches children the importance of living a healthy, active lifestyle through fitness and nutrition, and offers aspiring junior golfers opportunities to pursue their dreams.