The University of Arizona and Arizona Sports Marketing, the multimedia rights partner for the University of Arizona Athletics and an IMG College property, today announced Sharp as a "Proud Consumer Electronics Provider of The Arizona Wildcats."
The partnership, which began in January, is the first between Sharp and The University of Arizona.
Under the terms of the agreement, Sharp will provide The University of Arizona football (Arizona Stadium) and basketball (McKale Center) facilities with HDTV Sharp® AQUOS® flat-screen LCD televisions. In Arizona Stadium, TVs will be placed in all suites, skyboxes, and loge level and stadium club areas. In McKale Center, TVs will be located in main concourse concession areas and the Hall of Champions.
Sharp will also receive marketing and promotional rights as a "Proud Consumer Electronics Provider" of The Arizona Wildcats, which includes associated radio, television, print, signage, retail promotional, and Internet opportunities.
“Sharp is proud to be a new partner with The University of Arizona and its sports programs. We are pleased to have the ability to install Sharp AQUOS televisions throughout the University's Football Stadium and McKale Center. Through the installation of the Sharp AQUOS televisions, the University of Arizona and its fans will experience an enhanced viewing experience while at the University’s facilities,” said Andrew Kritzer, Associate Vice President, Strategic Marketing and Communications Division, Sharp Electronics Corporation. “We are also excited to be a part of the Wildcats’ programs and look forward to this new partnership in the Tucson community."
“We are excited to partner with Sharp as a ‘Proud Consumer Electronics Provider’ of The Arizona Wildcats,” said Ben Lorenzen, General Manager, Arizona Sports Marketing and IMG College. “We are confident in Sharp’s ability to provide our fans the very best experience when attending the Wildcats’ football and basketball games.”
With a total fan base of more than 172 million fans, 77 million of which are female fans who influence buying decisions, the college sports market is a an ideal platform for companies like Sharp. The college market’s affluent fan base, with more than 29 million college fans earning more than $100 thousand, and 17 million fans between the ages of 18 – 24, provides a key consumer audience.
Sharp will be able to tap into a share of this important targeted college market through this new partnership with The University of Arizona.