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IMG, 505 GAMES, FUNCOM AND CREATIVE DIRECTOR PAT MCGRATH ANNOUNCE SOCIAL MEDIA PLATFORM FOR NEXT GENERATION OF FASHION LOVERS

Feb 17, 2011 - Source: IMG Fashion

Global publisher of interactive entertainment 505 Games, global fashion, entertainment, and media company IMG, and world-renowned online gaming developer Funcom today announced the pre-launch of Fashion World Live with Creative Director Pat McGrath at Mercedes-Benz Fashion Week in New York. Fashion World Live is the first interactive online entertainment platform for fashion lovers and the first to fully integrate fashion brands into social media.

Fashion World Live, due to launch in September 2011, will premiere the first virtual fashion universe to exist in the social media space.  Fashion World Live allows users to create and collaborate across all facets of the fashion industry— from design, styling, modeling, makeup artistry, photography, show production and more.  Within the Fashion World Live community, which will exist initially on Facebook, users will explore and activate their own individual creative talents, collaborate and network with each other to create and build various dimensions of the fashion industry, and rise to fame with each challenge and success. 

“A realistic and creatively legitimate online destination for fashion insiders and admirers to virtually collaborate is something that has not existed until now,” said Pat McGrath.  “Fashion World Live gives fashion its voice in social media and truly reflects the style and ingenuity of the real world of fashion.”

“Fashion World Live brings the industry to a truly global audience through the power of social media,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide.  “Fashion World Live is the next evolution of IMG’s forward movement, leading the fashion industry’s break-through into online social media.”

Matthew Primack, Managing Director of Fashion World Live and Vice President of IMG Licensing said, “Fashion World Live is a destination that is creatively and commercially developed for the socially networked consumer world. It will present countless opportunities for major consumer brands to be naturally integrated into a virtual fashion world and it will encourage a personal connection with a globally interactive audience.”

“Our partnership with IMG has enabled the creation of a new platform for the fashion industry and its consumers to engage for the next 50 years,” said Tim Woodley, Head of Global Brands for 505 Games.  “Fashion World Live is the ultimate authentic online fashion-focused social community experience where ideas are shared and users are inspired to create and connect with one another.”

“Fashion World Live harnesses the established global community and reach of Facebook--and its endless networking capabilities--to enable millions of users to become part of the fashion industry,” said Trond Arne Aas, CEO of Funcom.  ”Fashion World Live is visually and functionally engaging and creates a unique online space for innovation.”