Dec 09, 2011 - Source: IMG Strategic Initiatives

With the Acquisition of Brasil1 the IMX Sports & Entertainment Portfolio Includes Projects like UFC, Volvo Ocean Race, LPGA Brazil Cup, Among Others

IMX will work with Sports, Entertainment and Venues

EBX Group and IMG Worldwide have launched their IMX joint-venture with the acquisition of Brasil1 Sports & Entertainment, an agency identified by the synergy with the new company’s goal to work in the sports, entertainment and arena management areas.  IMX begins operations with a portfolio of events including Ultimate Fighting Championship (UFC), Volvo Ocean Race (Itajaí Stopover), LPGA Brazil Cup, Footvolley 4x4 World Championship, Megaramp, among others.  

Founded in November 2011, IMX is a 50/50 joint venture between EBX Group and IMG Worldwide, with the goal of becoming one of the main sports, entertainment and arena companies of Brazil, with headquarters in Rio de Janeiro. The initiative also represents the expansion in Brazil of IMG Worldwide, a global sports, fashion and media business with over 3,000 employees operating in 30 countries around the globe.

“IMX starts with the objective to consolidate itself as a leader in this sector of activity, joining IMG’s expertise with the knowledge and talent of our executives. Brazil is experiencing a unique moment with the World Cup and Olympic and Paralympic Games, and other opportunities that will come. I’m proud to invest in sports and entertainment, areas that encourage education, self-esteem, jobs and talents”, said Eike Batista, President of EBX Group.

“I am very excited for IMG to be in business with Eike Battista whose vision for using sports and entertainment as a vehicle for improving the lives of the people of Brazil, offers our IMX joint venture  significant business opportunities,” said Mike Dolan, IMG’s Chairman and Chief Executive.  “IMX’s acquisition of Brasil1 is the beginning of what I believe will be a very dynamic, exciting and successful partnership.  We have assembled a terrific management team of very experienced executives who have the expertise to create new ventures for the company.  The 2014 World Cup and the 2016 Olympic and Paralympic Games in Brazil will provide us great opportunities for growth and the acquisition of Brasil1 is the starting point.”

In the Sports sector, IMX will work on creating and producing events, consulting and talent management.  In the area of venues the company will be involved in construction, management and operation of stadiums, arenas and convention centers.  In addition, IMX will work in the entertainment area, focusing on live shows and performing arts.  

At the press conference today in Rio de Janiero, the company also announced that Alan Adler, business executive, sailing athlete and one of the people responsible for the Brazilian Boat Brasil1, from the Volvo Ocean Race, among other projects, has been named Chief Executive Officer of IMX.  Adler was the CEO of Brasil1 Sports & Entertainment.

"We bring nine years of expertise working in Sports, Entertainment and Consulting areas, with an important portfolio of clients,” Adler said. “In the first year we intend to hold 58 events, including UFC, LPGA Tour, Volvo Ocean Race, RJX volleyball games and Footvolley 4x4 World Championship. I´m extremely happy and motivated to be part of IMX, uniting the biggest sports marketing company in the world and one of the largest business groups in Brazil, with an leader who helped to make this country a place more developed, respected and admired”.

IMG Worldwide creates, owns and operates major sporting events around the globe and manages the careers of athletes, celebrities and models, with talents like the Roger Federer, Rafael Nadal, Maria Sharapova, Camilo Villegas, Luke Donald, as well as the models like Fernanda Motta, among many others.

“Brazil is one of the greatest sporting nations on the planet and with the coming of the World Cup and the Olympics, the opportunities for the IMX joint venture are endless,” said tennis great Roger Federer.

“I love to play in Brazil, the fans are incredible. I think the IMX joint venture and the acquisition of Brasil1 will mean more great tennis matches and great sporting events as the World Cup and the Olympic Games come to this wonderful country,” said tennis star Maria Sharapova.

IMX’s Main Projects include:

UFC – Ultimate Fighting Championship – main MMA promotion in the world

Volvo Ocean Race (Itajaí Stopover) – Biggest race around the world. Brasil1 Sports & Entertainment have been responsible for the Brazilian event since 2006

Megaramp – Most important skateboarding event in the world

LPGA Brazil Cup – Brazilian stage of the LPGA Tour, professional women´s golf circuit and highest paying in the world

Footvolley 4x4 World Championship – World footvolley championship with four players in each side

Travessia dos Fortes – Most popular Open Water Marathon in South America