Quantcast

UNIVERSITY OF TENNESSEE EXPANDS RELATIONSHIP WITH STUBHUB

Aug 17, 2011 - Source: IMG College

IMG College Partners with StubHub and Paciolan to Provide Volunteer Fans with a Convenient and Reliable Online Ticket Marketplace

IMG College today announced that StubHub, the world's largest ticket marketplace, will be expanding its partnership with the University of Tennessee, facilitated through its existing relationship with Paciolan and IMG College, the multimedia rights partner for the University of Tennessee Athletics. StubHub is now the Exclusive Fan to Fan Ticket Marketplace for Tennessee’s athletic program, building on an existing advertising agreement that the two organizations forged in January 2010.

StubHub’s ticket marketplace offers Volunteer sports fans with a convenient online destination where tickets can be purchased in a safe environment. Ensuring authenticity and on-time delivery, StubHub’s FanProtect Guarantee backs every order so Volunteer fans can purchase tickets with confidence. StubHub is now working with 23 collegiate properties nationwide and through Paciolan, is fully integrated with 10 collegiate institutions.

“The University of Tennessee is proud to work with StubHub, Paciolan and IMG College to provide Volunteer fans with a trusted ticketing platform,” said Chris Fuller, Associate Athletic Director.  “We’re confident that this agreement will provide our ticket holders and fans with the necessary ticketing resources to keep our stadiums full of cheering fans.”

Paciolan’s leading software integration with the university enhances the overall fan experience. The product integration allows fans to buy tickets online and print them at home, which, combined with StubHub’s cancel and reissue barcoding, provides Volunteer fans with a stress-free purchasing process.

“We know all Tennessee fans will appreciate the ease and added security that comes with our integration,” said Dave Butler, CEO of Paciolan. “This addition will enhance customer service and also make buying and selling tickets to Tennessee athletic events simpler and more accessible than ever before.”

StubHub marketing assets will continue to be highly visible across football and basketball properties for the University, including LED display signage across Neyland Stadium, courtside signage, radio promotions, inserts, and UTTIX.com strategic placements.

“StubHub appreciates the opportunity to expand our relationship with the University of Tennessee as we grow our collegiate roster, and specifically within the Southeastern Conference,” said Danielle Maged, head of partnerships and business development, StubHub.  “We are proud to be part of such a storied athletic program, and we look forward to serving Tennessee’s fans.”