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JAYHAWK IMG SPORTS MARKETING ANNOUNCES PARTNERSHIP WITH FRONTIER AIRLINES

Aug 17, 2011 - Source: IMG College

Jayhawk IMG Sports Marketing, the multimedia rights partner of Kansas Athletics and a division of IMG College, Wednesday announced a new corporate sponsorship agreement with Frontier Airlines.

Frontier Airlines becomes the Official Airline of Kansas Athletics and receives a variety of multimedia marketing assets, including in-game promotions, signage and Internet presence. In addition to the agreement with Jayhawk IMG Sports Marketing, Frontier Airlines becomes the charter airline service provider for the Kansas football team for the upcoming season.

“Jayhawk IMG Sports Marketing and Kansas Athletics are excited to align the Jayhawk brand with such an innovative and growing airline,” said Jason Booker, General Manager, Jayhawk IMG Sports Marketing. “The Frontier Airlines team really grasped the vision of what we were looking for in an airline partner and charter service provider.”

“We appreciate Frontier Airlines’ commitment to supporting Kansas Athletics,” said Terry Mohajir, Senior Associate Athletics Director for External Relations. “We intend to build a long and mutually beneficial relationship with Frontier.”

Frontier Airlines recently introduced new, lower fares on flights to and from Kansas City. Travelers can now fly nonstop between Kansas City and 12 popular cities – including Austin, Minneapolis/St. Paul, New Orleans and San Antonio.

“We’re thrilled to work with the successful and well-loved Jayhawk Athletics family,” said Frontier’s Amy Sarrazin, Sr. Manager, Strategic Partnerships. “We look forward to a long-lasting partnership to provide students, faculty and alumni with Frontier’s different and better experience as we expand our Kansas City service.”